everyday.mu forecast Estimate36 months from launch · all amounts in Mauritian rupees · move the sliders to test assumptions

Audience

Monthly users after 3 years Starts at 1,000 users in month 1. Mauritius has about 1.2 million people.

App openings per user / month

Advertising

Ad slots sold after 3 years Starts at 10% in month 1 and grows evenly.

Ad value per 1,000 openings If every slot is sold. Rs 220 ≈ banner Rs 35 + card Rs 60 + grid tile Rs 60 + half a strip Rs 17.50 + pop-up every 3rd opening Rs 50.

Sponsored pushes sold / user / month Rs 0.25 each. Users receive at most 12 a month (3 a week).

Revenue split

Families (grocery vouchers)

Marketing agency

Voucher value

Costs

Fixed costs / month Hosting, tools, OCR, admin. Founder salary and user marketing not included.

Cost per user / month SMS login codes, push sending, servers.

Where each month's ad revenue goes

everyday.muFamiliesAgencyCosts

Year by year

Compare split options same audience and costs

How the split works

Families: 20% of every ad sale, calculated on the price paid by the advertiser. It buys grocery vouchers redeemed at the family's favourite supermarket; no cash.
Marketing agency: 20% commission on ad sales. The agency runs advertiser meetings and artwork approval and produces videos and posts for everyday.mu. The "−5 points / year" option shows a decreasing commission as sales become renewals.
everyday.mu keeps the rest to run the platform. Use the scenarios and sliders to see when this share covers the costs.

Every figure on this page is an estimate built from the sliders, not a promise of results. Ad prices are the current everyday.mu rate card (banner Rs 35, large card Rs 60, pop-up Rs 150 per 1,000 views; push Rs 0.25). The first free push per advertiser is not counted. Forward-looking estimate for discussion; actual results will differ.